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The beloved retailer has slashed prices up to 50%.

This is not a drill! Mr Porter has kicked off its annual sale, the very rare occasion when the beloved menswear retailer slashes prices on a huge selection of styles. Unlike other online storefronts, Mr Porter doesn’t discount its stock often. The pieces it carries are usually the best of the best, covetable collections from high-fashion designers that present at fashion week to sportswear giants to the coolest streetwear labels and burgeoning names in the industry. As a result, even full-price items sell out regularly. Savvy, style-minded shoppers know what’s up.

These fellas also know that when Mr Porter offers discounts up to 50 percent—I repeat: 50 percent!—it’s time to jump. Now’s not the time to wait, because a massive assortment of suits, shirts, tees, dress shoes, swim trunks, sneakers, socks, and so much more are legit flying off the virtual shelves. Sizes, my man, are running out at a rapid rate. Indeed, there’s a whole lot of stuff to sift through, so to help you get a head start, we rounded up 30 of our top picks. Don’t second-guess copping a style if it appeals to you, cause it’ll get snapped up by someone else before you know it. Like I said, this is not a drill!